Tasmania’s second city is Victorian house hunters’ new number one.
Launceston has overtaken Hobart’s up-market Sandy Bay as the most searched interstate destination by Victorian-based users on realestate.com.au.
Surging prices in the capital have contributed to property seekers looking elsewhere on the Apple Isle, with seven Tasmanian places making the Victorian top 20.
But Launceston was a clear favourite in 2019, notching 74,770 searches, followed by Moama, New South Wales, with 74,543, and Surfers Paradise at 52,789.
Previous top spot Sandy Bay was fourth with 47,810.
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Realestate.com.au chief economist Nerida Consibee said Hobart’s rapid rise in price and popularity in recent years had driven buyers to look elsewhere.
“Sandy Bay has nearly hit $1 million (median house price) now, Battery Point hit a million last year, those areas were popular with people looking to buy,” she said.
“Now people are looking at more affordable options. There are still amazing homes in Launceston for a much more affordable price, and there’s been a push to the middle and outer suburbs of Hobart and also to regional areas.”
Devenport, Kingston and New Norfolk were among Tasmania’s other entrants.
Knight Frank Hobart department manager Mathew Chugg said a “perfect storm” including lifestyle demand, improved job prospects, people no longer needing to be in the office from nine to five, and low supply had struck Tasmania’s property market.
Mr Chugg sold the sprawling 1831 estate at 14746 Highland Lakes Rd, Deloraine to a Melbourne buyer for the benchmark price of $3.404 million in November.
He also sold 1 Brisbane St, Launceston that same month for another local benchmark, $3.25 million, to local buyers who had spent time living in Sydney previously.
Fellow Knight Frank agent Tom Triffitt said people wanting to move back home or to Tasmania for the first time could get a price shock in Hobart so might look to the next biggest city in Launceston.
Despite Victoria’s burgeoning love affair with Tassie, traditional sun-soaked holiday destinations remain popular with listings trawlers.
Queensland had more entrants than any other state in the Victorian top 20, with nine, including Broadbeach, Noosa Heads and Port Douglas.
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VICTORIA’S TOP 20 MOST SEARCHED INTERSTATE DESTINATIONS
Launceston, Tas, 74,770
Moama, NSW, 74,543
Surfers Paradise, QLD, 52,789
Sandy Bay, Tas, 47,810
Broadbeach, QLD, 46,939
Noosa Heads, QLD, 45,716
Devenport, Tas, 40,394
Merimbula, NSW, 36,863
Port Douglas, QLD, 34,771
Byron Bay, NSW, 34,685
Kingston, Tas, 31,547
Palm Cove, QLD, 30,835
Mooloolaba, QLD, 30,618
Burleigh Heads, QLD, 30,603
New Norfolk, Tas, 27,676
Port Macquarie, NSW, 25,154
Noosaville, QLD, 24,727
St Helens, Tas, 23,275
Howrah, Tas, 22,808
Coolangatta, QLD, 22,715
Source: realestate.com.au, January 31 2019