They’ve built an empire out of their famous family and now, the Kardashian-Jenners have their sights set on their lucrative next generation.
Some of the Kardashian and Jenner sisters are making sure their kids turn a profit.
Kim Kardashian, Khloe Kardashian and Kylie Jenner have all filed to trademark the names of their kids: Saint, North and Chicago West, as well as True Thompson and Stormi Webster, according to documents obtained by TMZ.
The mothers plan to use their children’s names on various products, including clothing lines, toys and skincare, according to Page Six.
Kylie, 21, specifically filed to trademark “Stormiworld,” which was the theme for Stormi’s epic first birthday party.
Stormi’s father, Sicko Mode rapper Travis Scott, designed custom Stormiworld tour merch for her first birthday.
The Kardashian-Jenners requested the ability to sign endorsement deals to endorse others’ products, although the application doesn’t list specifics.
Kourtney Kardashian, Rob Kardashian and their kids don’t appear to be involved in the trademark filing.
As well as the family’s long-running E! reality show, Keeping Up With the Kardashians, the sisters have a string of other businesses including Kylie’s $US900 million makeup empire, Kylie Cosmetics, Kim’s “Kim Kardashian West” Beauty and Khloe’s inclusive-sized fashion brand, Good American.
Speaking to Stellar this month, Khloe said her mother and manager Kris Jenner was a role model when it came to her business empire.
“Business is definitely trial and error,” Khloe said.
“At the beginning I was bright-eyed and everything was exciting. I’ve learnt you have to believe in your brand. I’ve learnt it’s OK to say no — to understand that something else might come my way.
“It’s so much better when you can say no to 500 things and say yes to that one [project] that speaks to your soul.”