Almost three years ago, Heidi Onisforou set the national record price for a terrace when her glamorous Potts Point home sold for $13 million.
Now the former socialite turned property developer is selling the apartment she’s dramatically transformed around the corner … and it’s incredible.
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She’s the first to admit a lot’s changed since her record-breaking terrace sale.
“You’ve got to work harder,” said Ms Onisforou, who was previously married to developer Theo Onisforou.
Back in 2014 when she’d paid $5.25 million for the Challis Avenue terrace — and called on interior architect Tim Allison and builder Helixgroup to collaborate with her to turn the former commercial building into a designer trophy home — the market was still rising.
The huge price — almost double the previous $7.3 million Sydney record for designer Collette Dinnigan’s Paddington terrace in 2011 — was attributed to the stunning renovation and the Kings Cross area becoming more of a family-friendly area due to the lockout laws.
Just three weeks after that sale she bought the 260 sqm three-bedroom top-floor apartment around the corner at 3c/77 Macleay St for $4.4 million.
Now that it’s transformed into a luxurious New York warehouse-style residence, she’s selling it through Ray White Double Bay’s Gavin Rubinstein with a guide of $6 million.
Just as she did with the terrace, she sourced the best fixtures and finishes from Europe and New York and worked with Mr Allison and Helixgroup to create a unique space for herself and three children.
“You have to produce something irresistible for a buyer with finishes that go beyond the cookie-cutter,” she said.
The transformation is remarkable. A Swarovski chandelier that Ms Onisforou spotted in Gwyneth Paltrow’s Hamptons home hangs over the dining room table.
And a Valentino chandelier hangs over the Hermes marble bench in the Poliform kitchen, which has Wolf and Subzero appliances.
Most obviously (and expensively), she bought the air space above that allowed her to raise the 2.7 metre ceiling height to 3.2 metres. “Do you know how tough that was negotiate,” she exclaimed.
A crane was needed to bring in the now huge floor-to-ceiling doors between each of the rooms. “You couldn’t get them in the lift.”
But she thinks her most “gutsy” move was ripping out the curved fixed windows that look out over Macleay St and engineering a curved sliding door leading out to the balcony, which she replaced.
Stepping out onto it feels remarkably private as you’re in the treetops with 20 metres between you and the commercial buildings opposite. You can see fantastic city views and the top of the Harbour Bridge.
Back inside, the cold white marble floor has made way for American oak and the space further warmed up with LED lighting.
There’s a grey stucco wall in the living room and master suite, Poliform joinery throughout and in one of the bathrooms a curvaceous quilted marble wall from Italy.
There are three interconnecting bedrooms, each with private Carrara bathrooms. The huge master bedroom has an ornamental marble fireplace and a Poliform walk-in-wardrobe.