A young, health conscious breed of apartment buyer has pushed a Melbourne developer to raise the bar on rooftop fitness.
While initial plans for the Pace of Ascot Vale building had been to include two outdoor entertainment spaces, early feedback helped chin-up bars and sit-up benches muscle their way into a landscaped rooftop garden instead of a second barbecue area.
Pace Development Group sales and marketing manager Danielle Titterton said the company had been surprised at the mostly younger crowd driving early sales, many of them linked to nearby health employers and hospitals further down Mt Alexander Rd where it becomes Flemington Rd.
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“There’s a lot of doctors and nurses looking at it for the tram line going right past the major hospitals,” Ms Titterton said.
The exercise zone will complement a “massive” outdoor area with landscaping and a barbecue.
Despite a redesign to modern tastes, the five-storey building’s architecture, by Carr Design Group, is a nod to the suburb’s Art Deco past.
A curving wedge shape makes the most of a corner block, while purple-blue bricks across the facade have been chosen to link back to the area’s old bluestone buildings.
The landscaped rooftops will also be used to add greenery to the streetscape, with vegetation set to spill over from up high.
The suburb’s Art Deco history will also get a nod inside with terrazzo splashbacks. They join timber floors, Miele cooktops and ovens, Asko fridges and stone benchtops.
Apartments will also receive plenty of natural light and either a perforated balcony or a terrace spanning up to 176sq m.
Interiors will range from 51sq m for one-bedroom designs to 203sq m for the largest three-bedroom floorplan.
Located 4km from Melbourne’s CBD, the complex is a short walk to trains and trams. Union Rd and Puckle St shopping strips are also nearby.
A Woolworths supermarket will take residence at ground level.
The project is about 25 per cent sold, with one-bedroom apartments priced at $420,000-$430,000, two-bedroom designs from $550,000-$760,000 and three-bedroom layouts from $850,000-$1.15 million.
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Four townhouses will become available in the coming months.