Pieter Hoekstra received some bad news from his cardiologist the same day signed the auction papers for some land he was selling.
He jokingly told his real estate agent to hurry up and sell the property before it became a deceased estate. The result was a confronting advert that has divided the industry.
In large bold capital letters Mr Hoekstra’s advert reads “almost deceased estate, must be sold”
“It was all about the timing,” Mr Hoekstra said.
Real estate agent Lachlan Elder, of LJ Hooker Mona Vale, said he had been in real estate for 35 years and had always wanted to use that headline.
“Some thought it was disrespectful,” Mr Elder said.
“But we all die,” he said.
He added that others in the franchise thought the wording should have been avoided and the Manly Daily was reluctant to print the advert.
Mr Hoekstra, 63, did indeed spend some time in hospital but he is recovering at home and hoping to undertake some travel when fully well.
It is not the first time the northern beaches resident gave the go-ahead for confronting descriptions to sell property.
Last year the property owner, who is semi-retired, was selling an old shack in Church Point. His advert read: “Cockroach Infested, Not Fit For Pigs!” The derelict property with rotting deck and outdoor dunny sold in December for $1.15 million.
Now Mr Hoekstra is selling a vacant block of land next to that old property taking it to auction mid March.
Number 72 McCarrs Creek Rd is a 710sqm waterfront block with 16m onto the water at Brown’s Bay.
Mr Hoekstra bought both titles in 1985 and had dreams of building a Glen Murcett house on the elevated part of the land.
“I fell in love with the rainforest,” he said.
“When you are on the land a real spirit washes over you, it is also one of the largest parcels of land along that stretch with the vegetation untouched since Cook arrived,” he said.
“The tidal sand flats provide a safe area for kids to meet and play and are only accessible to the residents of Brown’s Bay. It is only the Brown’s Bay properties in Church Point that have this facility where kids can meet and play with their neighbours. The sand flats are also a source of yabbies and soldier crabs for the many species of fish in the bay,” he said.
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But Mr Hoekstra recognises he has left his run too long to develop the site and is letting it go to allow someone else realise a dream.
The land in a tropical setting has a guide of $830,000 and goes to auction on Saturday March 16.
Meanwhile Mr Hoekstra is trying to follow his doctor’s orders and get well enough to one day visit Europe for a relaxed holiday.